Company Overview
BOAB is a medium-scale event planning company founded by three partners who share a vision of making luxury event experiences accessible. Guided by our unique value proposition — “Luxury Looks, Friendly Prices” — we create high-end, visually striking themed events that remain budget-friendly. BOAB serves as a complete, one-stop destination for well-designed, seamless event planning and execution, locally today and internationally within the next five years.
Mission Statement
At BOAB, our mission is to craft unforgettable, high-quality events that exceed expectations without exceeding budgets. We transform ordinary moments into extraordinary memories through innovation, creativity, sustainability, and smart use of technology — delivering personalized experiences that truly reflect our clients’ dreams, personalities, and stories.
Company History
BOAB was founded by three friends who identified an underserved market need: luxurious events at affordable pricing. With combined expertise spanning event planning, interior décor, and business management, our team began designing intimate gatherings for friends and family. The overwhelming praise for our attention to detail, originality, and seamless execution inspired us to formalize our work into a business — making premium experiences accessible to a broader audience.
Target Markets & Services
BOAB caters to professional corporate clients, couples, and families across Toronto and the GTA — especially those in the middle to upper-middle income range who value unique, stylish, and Instagram-worthy event experiences.
We offer:
Themed event planning & décor
Custom styling and modular luxury theme setups
Cocktail parties & social gatherings
Birthday parties & milestone celebrations
Gender reveals & baby showers
Small-scale corporate events and brand activations
Our focus on eco-conscious, tech-enhanced, and sensory-driven design sets us apart in a market that increasingly values personalization and sustainability.
Operational Structure
BOAB operates through an agile and collaborative model led by its three co-founders, whose roles include:
Lead Event Strategist
Creative & Décor Specialist
Project Management & Client Relations
To ensure scalability and flexibility, BOAB partners with a reliable network of vendors, suppliers, and skilled freelancers, enabling us to efficiently handle varied event sizes and styles.
Key Brand Messages
“Luxury Looks, Friendly Prices”
“Unforgettable Events, Unbelievable Value”
“Eco-Chic Celebrations”
“Tech-Enhanced Experiences”